During my internship at Crispin Porter + Bogusky, I was tasked with Social Media duties for Fruit Of The Loom's Holiday campaign.
These posts appeared during the Holidays and promoted this TV spot.
For the second phase of the campaign, we created these Thank You Cards to give thanks for all those unwanted gifts.
Fans were asked to post/share these cards via social media and ask for Fruit Of The Loom merchandise for next year.
Art Director: Erin Stevens
Creative Directors: Mona Hasan & Nicholas Buckingham