At Crispin Porter + Bogusky, I was the lead Social Writer on Fruit Of The Loom's Holiday campaign.

These posts appeared during the Holidays and promoted this TV spot (that I didn’t create).

For the second phase of the campaign, we created these Thank You Cards to give thanks for all those unwanted gifts. 
Fans were asked to post/share these cards via social media and ask for Fruit Of The Loom merchandise for next year. 

Art Director: Erin Stevens
Creative Directors: Mona Hasan & Nicholas Buckingham