In effect since the late 1800s, made of herbs and a secret ingredient, Tiger Balm is the 'one cure for all pain' rub from China. 
We wanted to shed light on the simple pain-relieving property of the balm, and this print campaign (from my portfolio class at VCU Brandcenter) does just that. 

We created a children's storybook to be given away with each purchase of the balm. 
Click below to read it. 

 

Art Director: Michelle Grant