In effect since the late 1800s, made of herbs and a secret ingredient, Tiger Balm is the 'one cure for all pain' rub from China.
We wanted to shed light on the simple pain-relieving property of the balm, and this print campaign (from my portfolio class at VCU Brandcenter) does just that.
We created a children's storybook to be given away with each purchase of the balm.
Click below to read it.
Art Director: Michelle Grant