Milkbone is the unofficial treat of U.S. military dogs. 
And, most military dogs suffer from PTSD. 

 This campaign raises awareness of PTSD in military dogs, and also chronicles the exploits of the brave canines.

This work won Gold at the Richmond Show in the consumer magazine student category. 

Designed to look like a military crate, this vending machine dispenses Milkbone
treats when people at dog parks use it to donate money to the United States War Dogs Association.

   

 

 

Art Director: Geoff Castillo