To launch the new waterproof and weatherproof JBL FLIP 4 bluetooth speaker, we hid 50 FLIP 4 speakers in select nooks and crannies of Central Park and invited fans to a social + digital scavenger hunt using gigapixel photography.

We commissioned ace photographer David Bergman to stitch up thousands of photos together to create high-res images that can be zoomed in extremely close so fans could literally hunt down a FLIP 4 speaker.

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Apart from the scavenger hunt, I also wrote these spots to highlight the weatherproofness and waterproofness of the FLIP 4. 


Creatives: Vince Mak, Michael Palma & Steve Cady