Remember when Boy Bands were always there for us, like in 1998?
AAA Insurance wanted to tell fans and customers that they’ll always be there for them, in their time of need.

So, Deloitte Digital created “Boys No More” — an ultimate boy band bundle featuring Joey Fatone from *NSYNC, Nick Lachey from 98 Degrees, Joey McIntyre of NKOTB, and Wanya Morris of Boyz II Men singing, “Make It Right” — a single with catchy lyrics, an infectious hook and a music video of synchronized dance moves.

I came up with the name: Boys No More.

And to tap into the nostalgia of the ’80s, ’90s and 2000s, Roxie Reeves and I created a cassette tape the band gave away to fans.
The campaign won a bunch of Clios and a ton of press. Glad to have been a tiny part of it.

Full Disclosure: I didn’t write the lyrics to the song or have anything to do with the music video.
A bunch of other talented Creatives did that.